Instagram is a mobile app that enables users to instantly take and/or upload photos and quickly edit them employing a unique set of filters and a branded tilt-shift feature (3-D effect) that sets them independent of the rest. It’s taken off in popularity faster than some other mobile app and is most likely the main reason the person standing in line next to you at Starbuck’s is going for a picture of the pastry case for no apparent reason. Instagram is addictive and it includes a whole nation of iPhone and Android users hooked. And where people goes, your organization should follow.
If you’re the owner of your company and/or the person in charge of branding and social media marketing, you need to be privy to the 6 Reasons Instagram is ideal for your organization:
1. Instagram is Instantaneous
There is no holding out and soon you return to your house or office to take full benefit of Instagram for brand building. Utilizing your iPhone or Android, you snap the photo, edit, upload, add an opinion (remember to #hashtag keywords), and share from your brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to setup a long personal profile before you setup a brandname page, you are allowed to jump right in as a brandname on Instagram without the consequence. It’s a simple enough setup process.
3. Everyone Posseses an Inner-Photographer
Many business owners have reached a loss in regards to using social support systems to grow their customer base for the most part because they cannot have a way with words or learn how to hone their creative juices for content marketing. But everyone likes taking photos and let’s be honest – almost every one of us feels as though we’ve a skill behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will actually turn you to the Herb Ritts of one’s product/service content marketing.
4. It Makes Your Brand Look Interesting
This really is the great thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers watch Instagram private account photos, garbage removal services, and even internet marketers look cool. Use Instagram showing off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a manner that no other sharing network has been able to accomplish thus far.
5. Produce a Location Page for Your Business
Google Places and the brand new Google+ Local Pages for businesses have proven the importance of having a real location attached with your brand’s online presence. Instagram’s integration with the Foursquare location database allows you to Geotag the location the photo was extracted from (i.e. your place of business) allowing it to be put into the location page on Instagram. If users are browsing photos based on location and see a product of yours that appeals for them inside their area, you might have a brand new customer. If a location is not listed, you can include your organization to the Instagram/Foursquare database.
6. It’s Easier to get Followers
When you can’t post links on Instagram, people won’t feel just like they are being bombarded with SPAM when following your brand account. In the event that you frequently post interesting images that feature your product service on Instagram, customers are more prone to follow you there than on some other Social Network. It will undoubtedly be easier for you really to build brand recognition with a bigger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it helps those social support systems grow for you as well. The exact same rules of social network marketing apply though – interact with (comment and “like”) and follow your visitors FIRST. On Instagram, they actually follow back.
Whilst it doesn’t supply the linking opportunities that numerous internet marketers are overly obsessed with, Instagram is the simplest and most fun-to-use social sharing network available and it can be quite a tremendous tool in developing your business’ brand persona and in gaining brand recognition together with your online customer base.