Last week, someone at the Online Think Tank had asked me the reason I am up on all the latest news – he asked; “where do you get your news anyway?” What he was really asking is if I got nearly all of my news online, from the newspaper, radio or TV? Interestingly enough, I get my news from all those sources. Online, I take several RSS feeds, ezines and surf the internet news. You see, as a huge “news intake junky” myself, I can claim that both online and offline news are important.
Where do you get your news? Where do we tend to get nearly all of our news? Yes, this really is a very good question, and some say news is like politics and all news is local stiri transilvania, meaning that you’ll require to read the neighborhood newspaper, watch the neighborhood TV, pay attention to the neighborhood radio and go to localized online portal venues. Great news for local media at any given time when much of the advertising dollar is moving towards online venues.
But how people obtain news is really hard to say. For most like me it’s a variety of sources. Maybe, but without proper research, it is merely all talk. Actually, I read an interesting blog the other day that addressed this issue and cited several surveys that contradicted one another, done obviously by the media of every different venue, convenient indeed. It seems if you ask me that gentleman’s blog makes a great point in that he shows these “news polls” for what they are. What is that famous saying; liars figure and figures lie, often enough is the true truth.
In B2B Magazine which is really a print magazine touting the greatness of Online Marketing, which can be funny alone, it showed a study that radio, TV and newspapers were making a slight come in advertising, obviously that is only because those media outlets work best for elections and you will find big bucks being spent. Thus, they should maintain the image that people are viewing, thus more studies, “done by them” to market themselves. Still, I came across it ironic that B2B Magazine agreed with the stats.
Needless to say, as it pertains right down to it, most politicians are becoming a larger percentage of the contributions online so there is plenty of push for valuable content, locally, regionally and even nationally and global. I came across your comments spot on, and this is a deep question, that I too would like answered with empirical data, real research, unbiased. Indeed, I enjoyed this gentleman’s blog in regards to the media and how people obtain news, it surely got me thinking, and I really hope I passed this to you.