When you have started recording your podcasts and learned how exactly to edit and publish them, afterward you need to promote them. You may have a small subscriber list or several friends that’ll pay attention to your episodes, and that’s good. But to be able to grow your audience and actually make it worthwhile, it needs some promoting. Here are a few various ways to promote your podcast.
Publish it on iTunes (Apple Podcasts)
There are always a lot of people who pay attention to Apple Podcasts (formerly iTunes), including other podcasters, and this should really be one of the first things you do AppSumo. Even if you aren’t an iPhone user, thousands of people are. Just having your podcast Apple Podcasts available on the market can help get you noticed.
Lots of people do not know very well what podcast they are searching for and will just search well for a topic or browse probably the most recently published episodes on the topic of choice. Should they find yours podcast, they could pay attention to it and then sign up to through Apple Podcasts to allow them to send your new episodes in their mind automatically. If people see it in this way, they could also let others know about it. For this reason it is important to own it in multiple marketplaces.
Using Social Media
It goes without saying that the majority of individuals who pay attention to podcasts are also using social media. In the event that you learn to share your episodes on social media, this will help you to develop your listener base as well.
Start discussing your podcast on different social media sites, such as for instance Twitter, Facebook, Instagram, even YouTube. Share the hyperlink on Reddit and use your Snapchat account to go over what your latest episode is talking about. When promoting it on social media, use tags related to the theme of the podcast, your name, title of the podcast, and the different topics you are covering. This can help more folks to get you and your podcast!
Have Your Own Website and Blog
You have to have a location where you can upload the podcast immediately and have others pay attention to it right away. If you have a time-sensitive topic you wish to cover, it may not get all the interest you need on Apple Podcasts.
When you initially start off on Apple Podcasts, it will take up to 2 weeks for the podcast to be approved. They often have of a 7 day turnaround, but it could take longer.
For time-sensitive topics, have a web site where you can upload it, then share the links on social media. This is also a good place to have a blog where you put text in for your podcast topics, which may then get targeted and get you even more listeners through social media searches.
I also use links that take individuals to my website from my podcast. And links that take folks from my podcast to my website. In SEO circles, this is called a back-link and it will help the search engines to get you better.
Add a Link in Your Google Profile
Each of Google’s different social media areas, formats, and properties are linked together and the seek out those back-links all around the Internet. So you will need to link all of your profiles to each other. This will allow you be viewed each time someone looks you up using almost any Google methods, whether they are on YouTube or Google. You intend to have that link in as many places as online as you can get it to be able to start branding yourself and get the interest of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This permits more folks to get you and as they do, it moves you even farther up the in the search results. It is one of the best and fastest ways to grow you listenership!
Post it to Pinterest
One of the more surprising ways to promote a podcast is by utilizing Pinterest. This is primarily useful for images, though they can link right to the website the images came from. Use this to your advantage by posting a simple image, with the title of the podcast or topic, and some brief show notes. When someone is browsing Pinterest, they could run into your image, and then head to the hyperlink to listen to the podcast.
Include information on your own Amazon Author Account
For people which can be authors and selling your book(s) on Amazon, you can make an author profile. Included in that profile, mention your podcast and then incorporate a link on your own profile that directs people straight to your podcast! I know many people I’ve interviewed through the years that fail to do this. When I explain how simple it is, they are amazed!
You will undoubtedly be surprised how well this works. For additional exposure for the book(s), don’t forget to talk about them on your own podcast! That helps to produce those back-links again!
They’re just a few simple tips to increase your listeners by promoting your podcast using resources most people are actually familiar with. You may not need to buy heavy, expensive advertising. In actuality, all the advertising is performing is sending you to definitely your website or podcast site to “check you out.”
Do a similar thing on platforms you are already using. In place of “cat pictures” or funny memes, use these platforms to promote your podcast! Drive some traffic from people who follow you already. In the act, you will generate additional listeners, subscribers and, perhaps, some additional revenue (which we shall discuss in the next article).